In a search for a word that meaningfully represents the drive behind building this company, bliss was found in 2000:
\ ˈblis \
Definition of bliss
1 : complete happiness
2 : PARADISE, HEAVEN
Beachbliss Swimwear is fashion retailer that is working to revolutionize the swimwear industry through engaging the community in areas of fashion, modeling, and expression; we aim to make a positive impact on society through such related activities. We do this because it brings happiness and participation in this endeavor is like something that can be described by the definition of bliss.
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